ELLA, a brand that exudes beauty and quality. The reason we started this company is to provide makeup lovers a product to organize their beauty life. An organized beauty life equals a harmonized life.
HOW IT HAPPENED
We know the beginning might sound tacky, but here goes anyways…
Once upon a time, there was a girl. That girl being me. I was lost, searching for direction and love.
When I stopped looking, is when he happened to me. So many things in life happens this way.
So, there he was coming into my messy and unorganized life in his cute bowtie and suit of shining armor.
So charming, helpful and amazing he was to have brought my life to a whole new level of happiness and harmony.
Before that I was in disarray. Moving on from that, I was always in a rush to get ready for whatever were going to do.
But, everytime I tried to get ready on time for our dates I would end up causing us to be late.
The reason for it was that my makeup was always all over the place or stuffed in a bag or littered all over my desk.
It was annoyingly like playing hide and seek every time I needed to find and use my makeup to look my very best.
So, one night, we stayed in instead of going out to dinner because he didn’t want me to go through the trauma of searching for each makeup product I needed.
By the end of that beautiful evening, he had told me “babe, you are beautiful the way you are, you don’t need makeup to make you beautiful since you already are”. I felt like any girl would feel, loved and appreciated but then, there was a “but”. “But, we need to figure out a way to organize your makeup” he said jokingly with a smile. We went over fun and imaginative ideas after ideas that night just for the heck of it to be honest. We never actually thought that we would go through with our ideas from that night and actually make them real.